Is East London’s Cereal Killer Cafe a symbol of the area’s gentrification?

A quirky new cafe opened recently in East London’s Brick Lane. Cereal Killer is a novelty eatery that exclusively sells specialty cereals that are mostly imported from the United States. The cafe has been on the receiving end of criticism and derision however, as it is situated in one of London’s poorest boroughs, yet charges over £3 per bowl of cereal. (Channel 4 News, 2015)

Cereal Killer has been slated as a ‘hipster hangout’ and may serve as a symbol of East London’s growing popularity with a young, cool and creative generation who are unlikely to be able to afford to live, work and ‘play’ in areas in and around London that have previously undergone a process of gentrification. The interviewer in the embedded video seems to suggest that the cafe owners are taking advantage of East London’s rise in popularity with young ‘hipsters’ and in doing so have ignored the long-standing residents of ‘London’s poorest borough’ who are possibly unable to afford to eat at an establishment that charges £3.20 for a bowl of cereal. (Channel 4 News, 2015)

Post by: Dianne Bonney

Reference list:
Channel 4 News, (2015). Cereal cafe stops interview over price questions | Channel 4 News.Available at: http://youtu.be/Q0kn7AwbSU0 [Accessed 14 Feb. 2015].

Friedman, B. (2014). This is why we should be applauding the hipster cereal cafe. [online] The Independent. Available at: http://www.independent.co.uk/voices/comment/the-backlash-to-the-hipster-cereal-cafe-is-patronising–we-should-be-applauding-their-entrepreneurship-9918017.html [Accessed 18 Feb. 2015].

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Is East London’s Cereal Killer Cafe a symbol of the area’s gentrification?